Blog Assigment 3(Sathiz- Zahrin-Max-Arisz)

Introducing Company Name

Company name: Football Crazy

Mission : To ensure that every single one of our consumer get to know the latest news of the sports event and happening and increase the sensitivity of people towards the truth and reality and able to identify it the news accurately.

Vision : We contribute ourselves to the people, giving our 100% and give out the best and accurate news to our readers.

What does your book/magazine publishing company specialises in?

Our magazine specialises in Sports either international or local. The main target for our magazine company  is that we want to give our readers all the latest news ,gossip, rumours  and scandals  about sports and players they love either on or off the pitch. We also want to be the world’s best sports magazine.  On how we want to plan our target group is by using this methods.

-Target Market is the customer group that you feel will most likely want to buy your products or services. This group is defined by your customer profile.

-Customer Profile is a detailed profile of your typical customer. For individual consumers, it includes information such as age, income, gender, marital status, profession and buying habits. For businesses, it includes the types of business, number of years in business, number of employees, annual revenues and products or services sold.

-Demographics are the characteristics of a population such as size, growth, age, income, gender, marital status and buying habits. This information helps you decide whether this target market is large enough for your products or services in the target area.

-Market Analysis is an analysis of research data that results in determinations about the marketability of a product or service in the given market.

    

 One of the few ways for us to increase our company revenue are through using the media   worldwide by making advertises to promote our sport magazines. By using this method we can increase our company revenue because when more people know about it the higher chance we can get money from our customers.

Describe the content of your book/magazine? What are the key topics or issues would your company choose to focus on?

As a magazine documenting and collecting information about football around the world, the content will consist of the happenings of several football leagues around the world, such as the Barclays Premier League in England and the La Liga in Spain etc. Majority of the football season will have matches being played around the world and our magazine will be covering a full report of the biggest matches being played in mainly Europe and Asia with a special coverage segment dedicated to our national football league here in Malaysia. A player profile of interest will be reported in every issue if the player has been garnering global attention for his performances for his club where the player's biography, early career, personal life etc will be covered. Another segment called, Future Stars will also be issued in the magazine with many top scouts reporting to us on the latest in football youth academies around the world. When the football season takes a break for several months, the magazine will come up with a segment until the season starts again called Transfer Season. Transfer season will focus on the buying of new players and controversy of the oh so dramatic transfer season. Big money moves and their details will be scrutinised to the fullest to give fans of the magazine a legitimate source of information. The magazine will also cover everyday of the week in a segment called "On this day...", where we remind fans of the sport of some historic key events that had happened on a particular day in football. Another segment called Managers choice will be conducted where a manager of a football team could choose his dream starting lineup which would consist of players the manager would deem as the best players in the world. Our magazine chooses to focus on these aspects of the game as many football magazines consist mainly of transfer rumours and score predictions. Our magazine aims to be more detailed in a footballer's life and the importance of the sport to the rest of the world and that football is not just a sport, but also a way of life.

What are some of the key methods you will utilize to promote a book or magazine in your company’s repertoire?

Promoting a magazine is not an easy way but there are few methods we can utilise to promote our magazine. Football Crazy is producing magazine for football and the latest updates can be seen in the magazine. First of all Football crazy can be promoted by giving readers a glimpse of what’s in the magazine thru social media. In the current era, most of the teenagers will spend their time in social media like facebook,twitter,instagram and blogs. Either way, Headline glimpse are great way to hook readers who might otherwise have missed a story in which they have interest. Once we got their attention for our magazine we can move further by letting them know more about the magazine and encourage them to buy our magazine “Football Crazy”. We also can ease their burden by redirect the readers to a web version or to a magazine stand to purchase a hard copy. Other than that, choosing the cover shot also playing a big role in promoting a magazine. “Football Crazy” cover shot will be chosen by the latest news. Most of them will buy a magazine when  they see the latest pic of the players or when there is a hot news on the cover shot. We can attract the buyers by choosing the best cover picture for our magazine. Other than that, giving away free gift to the buyers also will increase the sale of the magazine and will promote our “Football Crazy” magazine.  In this world people like/love to buy something when there is free gifts. Football crazy magazine will come along with a free gift of players signature posters. Nowadays teenagers like to collect posters. This will attract the crowd towards the magazine and also will increase the readers. For example, once a person bought the book with free poster he will suggest to another guy and he also will buy the magazine. This will go continuously  and our magazine will be promoted national wide.

Newspapers are dying (Assignment 2) (Hustlers--Sathiz--Arisz--Zahrin--Max--Uri)

Introduce the issues

Digital news are increasing drastically in the upcoming years. Newspaper companies are worrying on how traditional newspaper print will compete and plan to survive in the future. Some of the discussion that were talked and brought up are why consumers or readers now prefer picking or subscribing to online sources of news. Many newspaper companies now are struggling on how to maintain their newspaper print and their audiences. A number of newspaper companies had already filed for bankruptcy and some are forced to laid off thousands of employment due to the advance technological digital online sources. This had erupted awareness towards the newspaper industries that more and more consumers and readers are subscribing to digital news sources for information news. The discussion also brought up the advantages and disadvantages of digital news and paper print news. According to the video clip reports, the internet surpassed newspaper as main news source in year 2010. Also, reports stated that half or smartphone owners say they tend to use their devices for news. On the other hand, according to investor Warren Buffet, who's company bought several newspaper earlier May claims that quote :" we must rethink the industry's initial response to the internet. The original instinct of the newspaper then was to offer free in digital form what they were charging for in print. We will favour towns and cities with a strong sense of community. If a citizenry cares little for its community, it will eventually care a little about its newspaper, we will focus on small and mid-sized papers in long establish communities."

Summarise what the panellists in the video discussed

They are saying that New Orleans will soon become the largest US city without a daily newspaper , this is because  traditional news outlets have been struggling to find the perfect online business model, with many of us too used to getting our news for free. Some newspaper companies, such as the Tribune Company, the Minneapolis Star Tribune and Freedom Communications, have filed for bankruptcy protection. The New York Times reported a 73 per cent gain in circulation thanks to digital gains after establishing an online paywall  - in fact, it now has more digital subscribers than print subscribers on weekdays.

In your group’s opinion, after taking in the viewpoints of the panellists, do you agree that newspapers are dying a slow death?

                              In our group’s opinion, we agree that newspapers are dying a slow death. Introduce of smartphones mostly affects the newspaper production as many people just using their smartphones or their Tablets to read the latest news. There are a lot of applications that used in the mobile device to read the daily/latest news. We also can view the news anytime and anywhere we wanted to, examples are we can use our smartphones to check out the news even in the toilet, and also reading the news in public transport. Other than that, social networks also helps the teenagers to get update the latest news like Facebook, twitter and so on. On the other hand, we don’t really have to pay to get attach to the latest news, so we can save the money for other purpose. Through look for news in the internet, we can save our times so that we don’t have to drive out to get the newspaper on daily basis. Nowadays, we don’t have to carry the newspaper with you everywhere like a nerd and preventing the newspaper from being folded untidily. Besides, we can also save our environment by reducing the paper-use so that we can reduce cutting down trees to save the world from pollution. The information shown on the Malaysian newspapers is not that trustworthy as before, as for information, newspapers nowadays are under surveillance. Adding to that, nowadays consumers are likely to be producer as well. People like to talk about news, forwarding the news to their friends and family members. So this has made a great impact and value to the newspaper industry where verbal communication travels faster than newspaper and this has created a second layer news because some people's output can be someone's input.

To conclude, suggest some new, innovative ways for newspapers to attract young readers like yourself.

      In my point of view, newspapers can attract young readers by providing more detailed pictures to get the further insight stories. Most of the young readers don’t like to read the news that written page by page. Youngsters mostly like to see the pictures and get to know about the news. News must be short and sweet and the pictures must tell them the whole story. Other than that newspapers should provide some interesting characters that makes the article more attractive. For example in Japan there is app that used to attract youngsters/kids to read newspaper by showing the animation on the device. We also can attract the young readers by making the title of the article bigger and interesting. Other than that, journalist may need to expand the boundaries of what they traditionally consider ‘news’. The news that they writing must be relevant and must be supported by research or any pictures so that youngsters can believe in it.  Most of the youngsters are not buying or reading the newspaper because of the story changes and non-fact stories. Journalist also need to find ways to make complex, on-going storylines accessible to people who perhaps haven’s been following every word since day one. The news that they serving to young reader must be fuller, more relevant and easier to digest. This will encourage the young readers to read the newspapers compared to online news. Young readers are just looking for some easy stuff to go about rather than buying newspapers and holding it for the whole day. We also can attract the young readers by making the title of the article bigger and interesting. The title must attract them to read the news.In Conclusion newspapers must enclose with all the point above to win young readers market. Its not the easy task to ask the young people to read the news rather than creating something new.